Update on Countdown Deal

1 Apr

So, my Kindle Countdown Deal has been running for 24 hours, and I am amazed at how successful it has been, moving me from a ranking round about 1,500,000 (yes all those zeros should be there), to 2,896 in General Fiction, 350 in Women’s Fiction, and 185 in YA. Okay, so I cut the price from £3.99 for an ebook to 99p yesterday, £1.99 today, and £2.99 tomorrow, but I’m shifting units, and building a bit of momentum.

In terms of marketing, I’ve been posting in lots of the Facebook groups I’m a member of, but the one with the most traction has been my old school. All the Places I’ve Ever Been does start in the mid 80s in Glasgow, (though it then takes the protagonist around the World), so there is an obvious attraction for people who know the time and/or place. I think the ‘oh I remember her’ also helps.

I did dip my toes in the water of pay-per-click advertising a few weeks ago, but I must admit once I reached about £25 spend for £5 profit, I thought it was time to stop. I know other people who have used this method more successfully, but I think it probably works best if you are selling higher ticket items with a bigger profit margin.

I’d totally forgotten to Tweet about the deal yesterday (can’t really get into Twitter), so I’m off to do that now.

I’ll give another update tomorrow, where I might even admit how obsessively I’ve been checking the sales figures – well, it is exciting finding people who want to read what you’ve written.

Bye for now

 

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